Who are we?

Peg and Jenna

Capitol Kids is locally-owned and operated by mother-daughter team Peg Scholtes and Jenna Hansen. Both are at the store most of the time – ready to play with kids and help customers.

Jenna is the mother of two and has extensive experience in retail operations and business coordination She has raised her kids with our products, washed our clothing, learned how specific brands fit and wear.

Peg has a long history of working with kids and families in Madison. After 25 years it was time to try something new – but it had to involve kids and have an impact on the community. In 2000, Peg and Jenna formed Capitol Kids Ltd and purchased a very small store on Webster Street. Less than two years later they moved Capitol Kids to its current location on the Capitol Square.